The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

E-Waste Recycling Program at Subaru of San Berardino

The Subaru Love Promise is a promise to improve our community through partnering with nonprofit organizations. Subaru doesn't settle for being like other car companies; instead, it strives to be much more. Here at Subaru of San Bernardino, we've also taken part in the Subaru E-Waste recycling program. During the course of this program, we collected over half a ton of old electronics that would normally be seen as waste, and then sent them to be recycled. Steps like these come naturally to us; here at Subaru of San Bernardino, we're dedicated to making the world a better place.

Subaru of San Bernardino supports the Boys & Girls Club

It is our third year supporting the Mountain Boys & Girls Club. Subaru of San Bernardino has been very supportive of the mountain communities in helping kids.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru of San Bernardino dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Wrightwood Elementary
 Subaru Love Promise Heart

Love Promise Stories from Subaru of San Bernardino

Subaru and Subaru of San Bernardino believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Help CAPSBC and Our Communities!  –  Xiomara H

On September 16, 2020, Community Action Partnership of San Bernardino County (CAPSBC) received a $1,500 donation from Subaru of San Bernardino to help support our mission of “Helping People, Changing Lives.” This donation will help support the agency’s efforts to continue providing vital services such as food resources to low-income individuals and families throughout San Bernardino County. Since 1965, CAPSBC has been developing and implementing programs that address the most crucial needs of low-income residents in the county. The agency’s core programs include the Energy, Education and Environmental Services, Family Development, and the Food Bank. Our Food Bank is the largest provider of emergency food in San Bernardino County with a mission to combat hunger and malnutrition by distributing healthy food to people in need. During the COVID-19 pandemic, we have ramped up our Food Bank operations because that is where we have seen the highest increase in demand for services. The pandemic has affected every person, and traditionally stable households who have not previously experienced food insecurity are seeking help for the first time. As part of CAPSBC’s COVID-19 Response, for the period of March 1, 2020 through August 31, 2020, our Food Bank Program has assisted 239,065 households with food assistance. The total number of individuals served within those households total over 1.2 million. The program has distributed over 8,263,901 pounds of food during this reporting period to alleviate food insecurity in our county. “We are deeply grateful to Subaru of San Bernardino for your generous donation to our organization. This year, CAPSBC is proud to celebrate 55 years of providing essential services to our low-income residents struggling to make ends meet. It is only through the generosity and concern of individuals and organizations such as yours that make our mission possible. Thank you for your trust in our organization and commitment to making a difference for our communities during these difficult times. We are truly honored to be a recipient of the donation and will ensure it is used for its intended purpose.” ~ Patricia Nickols-Butler, CAPSBC President & Chief Executive Officer

Subaru of San Bernardino Share the Love Event  –  Cliff C

Cliff Cummings, owner of Subaru of San Bernardino, recently presented the Boys & Girls Club of the Mountain Communities a check for $56,609.44, the proceeds of Subaru of San Bernardino’s 2019 Share the Love campaign. Mike Salas, General Manager of Subaru of San Bernardino has been with Subaru since June 2018. He could not be more honored to participate and give back to such a great organization. The San Bernardino Sun published an article In June 2020 regarding the campaign.

Subaru Loves Learning Book Delivery  –  Principal John G

Subaru of San Bernardino delivered 5 large boxes of Science books to our partner school Wrightwood Elementary School in Wrightwood California on October 16,2019. Principal John Garner and a few students with HAPPY the mascot were HAPPY to receive these great science books. Subaru strives to fuel the next generation of innovators by making science accessible. When we LOVE THEY LEARN! American Association for the Advancement of Science (AAAS) nurtures students scientific interests and talents. AAAS programs provide exciting opportunities and help build bridges to careers in science,technology,engineering, and mathematics. Thank you for partnering with us to make this a great event for Wrightwood Elementary and Subaru of San Bernardino.

Loma Linda University Children's Hospital 2019  –  Samantha V

On Monday June 17th, Subaru of San Bernardino partnered up with The Leukemia & Lymphoma Society (LLS) Orange County Inland Empire to deliver 80 blankets to Loma Linda University Children’s Hospital. Jane from Subaru and her colleagues along with LLS staff Samantha had the opportunity to hand deliver to approximately 15 children who were accompanied by their parents as they received treatment. The smiles on the children’s faces was priceless as they received their blanket to keep warm during treatments. This incredible act of generosity was warmly received by the hospital staff who will distribute the remaining blankets to incoming patients. The staff was thrilled to receive these comforting gifts for patients again this year. They love to be a part of our Subaru Loves To Care partnership between Subaru and LLS.

Share the Love Event  –  Tracylyn S

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community - a community that's given so much to us. Every day we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do. We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood. This year we were able to donate $23,352 to The Mountain Communities Boys & Girls Club.

Craft Kits and Blanket Delivery  –  Samantha V

The Leukemia & Lymphoma Society (LLS) Orange CountyInland Empire Chapter partnered up with Subaru of San Bernardino to deliver 80blankets and 50 craft kits to cancer patients at the Loma Linda UniversityChildren’s Hospital on Tuesday, June 26th. The general manager Mike from Subaru joined us at the delivery along with his wife and staff members, Samantha and Adriana, from LLS. Together we hand delivered approximately 15blankets to patients who ranged from the ages of two to the age of twenty. The smiles on the faces of the children as they received their items/gifts was priceless. The younger kids were eager and excited to open their craft-kit boxes and discover what was inside. Little four-year-old Axel Scheeler was quick to open his craft-kit and turned to the camera with a precious smile as shown in the picture below. Axel is such an adorable child that stole our hearts with his beautiful smile. After a small talk with his mother, she explained that Axel was diagnosed with Leukemia in September 2017. He has been such a brave little fighter since the start and today he has made it to a lighter phase of chemotherapy treatment. Interacting with little Axel was definitely the highlight of my delivery. The children’s parents were all very grateful and appreciative of the small gesture. This delivery was overall a great experience. We were able to brighten the little ones day with these items and the friendly staff at Loma Linda University Children’s Hospital contributed to the amazing experience. It was an honor to be able to give back to the community through the Subaru Loves to Care program where we were able to spread the love, hope, and warmth but most importantly, demonstrate the support.

Subaru Loves to Care with LLS  –  Yvette S

On July 31, 2017 Loma Linda Children's Hospital and the department of Pediatric Hematology/Oncology Infusion Center hosted the Leukemia & Lymphoma Society & San Bernardino Subaru for the delivery of blankets and craft kits. We were able to hand deliver the blankets and craft kits to about 5 patients undergoing their chemotherapy treatment on site. Jasmine Moro, 4, of San Bernardino, was just one patient out of many at the LLUCH clinic to receive a blanket and craft kit from the Leukemia & Lymphoma Society and Subaru of San Bernardino. Jasmine- “Mom I want to show these things to my daddy, they are so cool. Can I color right now?” These were the words that came out of this young little girl. Just hearing Jasmin all excited about her craft kit and pulling all of the things out of the lunch box to show her mom was just a priceless moment. It’s very warming to hear the family being really thankful to San Bernardino Subaru and The Leukemia & Lymphoma Society. Josue Silva, 16, second patient that we interviewed who was also super excited to receive a warm blanket. As he was laying down in his cold room, he was really happy to see us walk in with a blanket to keep him warm. He stated- “Thank you all for bringing smiles to us,I hope you guys continue to do this for other patients like myself.” The presence of Subaru and The Leukemia & Lymphoma Society helped provide a resource and a gentle reminder that survivors and family members have a social support network.

Holiday Toy Drive  –  Ben C

The toy drive held at Subaru of San Bernardino just before Christmas gave the San Bernardino community an opportunity to rub elbows with their favorite celebrities, including actor Mariano Mendoze and 8-yr old dancing sensation Aidan Prince Xiong, who was recently featured on the Ellen DeGeneres Show and on NBC's morning news. The toy drive resulted from the combined efforts of Albert Ricks of SUBARU of San Bernardino: Phat Inc. magazine's publisher, Andrew Vincent Ayon; and Charming Managements Crystal Butler, with special assistance by Dennis Parker and Stephen Tilden of the Boys & Girls Club of the Mountain Communities. Overall "the toy drive was a huge success", said Ayon. "We were able to spread awareness in the San Bernardino community." Thanks to Subaru for being a major part in bringing smiles to kids this holiday season.